Bank of Ireland adds the Twitter hoop to Leinster Rugby and Munster Rugby …

The pierce is a initial for a unite in Ireland and a bank’s Twitter hoop can be seen on both teams’ new rugby kits, in time for a new rugby season, that starts on Friday, 5 Sep with a initial Guinness Pro 12 game.

The bank is aiming to build a amicable media following and expostulate fan rendezvous with a initiative.

Bank of Ireland’s Twitter hoop was combined in Sep 2013 and now has over 17,300 followers. Followers accept news as good as rugby sponsorship announcements, including disdainful Twitter competitions and photos from training sessions.

The bank recently live-tweeted a sponsor’s leg of a Munster Race #MunRace14, where Munster Rugby players were challenged with offered Blaas in Waterford to lift income for internal charities.

Their efforts were documented by a Twitter hashtag #MunRace, that valid to be an enchanting grassroots beginning for fans to rivet players around Twitter.

Bank of Ireland sponsors Leinster, Munster and Ulster Rugby in Ireland.

Article source: http://www.businessandleadership.com/marketing/item/47424-bank-of-ireland-adds-its/

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